From automating complex European logistics chains in the 2000s to advising major financial institutions in Europe and New Zealand today, the pattern never changed: the people doing the work understood the rules; the software executing it did not.
When large language models arrived, that gap widened. Organisations started asking AI to guess at policies, procedures and shifting compliance boundaries without telling it what success actually looks like. Teams didn't need another unstable prompt library, they needed reliable governance.
Model My Context is the outcome of that pursuit. We brought together decades of event-driven architecture, CQRS and context engineering into an executable runtime. Because the underlying framework is fully standardised, we don't need months of workshops to prove it works.
We map your own rules, isolate the context, and deliver a working, automated simulation of your toughest process within 48 hours of an intake. The pilot is how we prove the numbers before you commit to production.
Organisations know how they work; technology just doesn't understand it. MMC exists to close that gap: we translate existing business knowledge into processes that run automatically, reliably and verifiably, on the customer's infrastructure, under the customer's control.
Organisations know how they work — MMC makes that work executable. We take the stress out of recurring processes: the work runs automatically and reliably, everything stays visible and checkable, and you keep control of process, data and infrastructure.
We don't deliver software. We deliver a better business process.
For over two decades Arjan has built complex, decoupled systems: event-driven architectures, CQRS and context engineering for major banking, logistics and SaaS players across Europe and New Zealand. Former startup CTO at BoardPro and an early adopter of Event Modeling (Adam Dymitruk), a leading figure in the EM community. He is the author of Outcome-Driven Context Modeling, the method behind MMC, and translates deep technology into a process that works and stays manageable.
Arjan understands how businesses really work. He is director of consultancy Precise Management and co-founder and adviser to several startups, including the MedTech company Doser. As a bridge-builder he connects technology and organisation: he builds the bridge to the shop floor and to the management team, so a strong method actually lands.
Which process delivers the most when you automate it first? Find out in a personalised demo on your own situation.
