From automating complex European logistics chains in the 2000s to advising major New Zealand financial institutions today, the pattern never changed: the people doing the work understood the rules; the software executing it did not.
When large language models arrived, this operational gap worsened. Organizations started asking AI to guess at policies, procedures, and shifting compliance boundaries without telling it what success actually looked like. Teams didn't need another unstable prompt library—they needed deterministic governance.
Model My Context is the culmination of this career-long pursuit. We took decades of enterprise event-driven architecture, CQRS, and context engineering and compiled them into an executable runtime engine. Because our underlying framework is completely standardized, we don't need months of traditional corporate workshops to prove it works.
We can map your actual rules, isolate the context, and deliver a working, automated sandbox of your toughest workflow within 48 hours of an intake session. The pilot is how we prove the numbers before you commit to production.
We help organisations perform better by improving the processes they already run, safely and reliably: more quality in less time, while they keep control of process, data and infrastructure.
An organisation-wide AI platform where the customer stays the owner of process, data and infrastructure. Model a process once, then roll it out reusably across entities, sites and cross-border markets. That's the line between a scalable product and consultancy work.
We don't sell the technology. We sell the outcome: a better business process.
Author of Outcome-Driven Context Modeling — the framework MMC compiles. Early adopter of Event Modeling (Adam Dymitruk) and a leading figure in the EM community. Arjan is an enterprise architect and former startup CTO (BoardPro) with over two decades of experience designing decoupled, message-based environments and event-driven architectures for major banking, logistics, and SaaS institutions across Europe and New Zealand.
Arjan leads growth, partnerships and capital. He is founder and director of Precise Management, a consultancy focused on organisational performance and burnout prevention, and the creator of the Burnout Cost Calculator and the HERO self-scan. He brings the commercial and business-case discipline that turns a strong method into a business.
See how it works for all internal stakeholders, get a live personalised solution demo for your new process.
