Model My Context · Resources

Working smarter and more personally in financial services.

AI workflow automation — with you in controlFinancial Services · EN

Why now?

You know the picture: applications piling up, a lender asking for yet another document, and advisers spending more time on admin than on advice. Things are moving fast, clients expect more, and you want to stay ahead — without handing over your data and IP. Not adopting AI is not an option; a flawed implementation can be fatal. The question is not whether, but when you prepare your organisation for the future. This document outlines the developments, the processes that lend themselves to it, and how you discover it risk-free in a contained pilot.

Market developments

Labour market in figures (financial sector). Financial services has the lowest sickness absence of all industries (CBS) — so the bottleneck is not absence, but the scarcity of specialist capacity: demand for compliance and KYC/CDD specialists is so high that UWV and staffing firm FBD launched a dedicated CDD/KYC training programme. AI support targets the routine work, so your scarce specialists keep time for what only they can do.

Key challenges

The core challenge is clear: improve your service with AI without losing control.

Compliance and audit requirements are stacking up (2025–2027).

Common workflows

The same administrative patterns recur across the sector:

Mortgage applications and business financing
KYC and client onboarding
Document checks and file completion
Policy applications and claims handling
Client files and quotation processes

MMC works modularly. We don't support a single workflow, but build out a growing set of processes step by step — at your own pace, always with human control.

Where AI supports

Within a process, AI supports the repetitive steps while your people decide:

Customer request

Request received

Document analysis

Understand info

AI classification

Prioritise

Risk assessment

Assess impact

Compliance check

Policy & rules

Human approval

Judgement

You decide ✓

Execution

Update systems

Completed ✓
With you in control. Works alongside your existing systems (no rip-and-replace), with human final control, your data local and under your own control, and no vendor lock-in.

The MMC approach: the pilot

We work modularly, step by step. Together we take one process; you invest minimally, we do the heavy lifting:

  1. Together — we pick one concrete process.
  2. You — an intake of about an hour, plus limited additional information.
  3. We — analyse your process and build a working version.
  4. Together — we test on your own data and discuss the outcome.
  5. You — decide whether and how to proceed. No obligation.

Is your organisation a fit?

Recognition is often a good gauge. This fits if you deal with:

Start a pilot

Discover which workflow in your organisation is the first fit for AI Workflow Automation. Start a pilot and experience how it works on a real process of your own — no obligation, with you in control.
Start a pilot →
Arjan Noordhoek
“A system is not the sum of its parts, but the product of the interactions between them. That's why we don't model the individual steps, but the outcome that matters.”
Arjan Noordhoek — founder & CEO, Model My Context
DownloadWhitepaper as PDF →

Sources: DNB — AI at insurers & banks · Deloitte / banken.nl — Digital Insurance Maturity 2025 · CBS — sickness absence by industry · banken.nl — KYC/CDD shortage · DORA (EUR-Lex) · EAA (EUR-Lex) · AI Act (European Commission) · AMLR (EUR-Lex). Regulatory dates may change; verified June 2026.